NUOVA VOCE DEL DIZIONARIO DELLA MODA MAM-E: OMSA

NUOVA VOCE DEL DIZIONARIO DELLA MODA MAM-E: OMSA

NUOVA VOCE DEL DIZIONARIO DELLA MODA MAM-E: OMSA

OMSA è una delle nuove voci del Dizionario della Moda MAM-e, il più completo dizionario del mondo, con oltre 4.500 voci, in italiano, inglese e cinese.

Seguirà la pubblicazione di altre voci del dizionario realizzate in collaborazione con Domus Academy.

Per tutte le informazioni sulla pubblicazione della voce del dizionario del vostro Brand potete contattarci su info@mam-e.it.

 

Mame Omsa

The Origin

Omsa was born in the 1950’s and since the beginning it has been delivering to women positively. A smooth walk based on high values: quality of the materials yarns, elegance, sensibility and fashion. Omsa has become a unique point of reference in the world of women.

Omsa has been the first brand to have the basics of elegance, seduction and femininity. The attention to the market and the constant technologic research have come to life in the new collection of products such as leggings and high-performing styles such as the new seamless tights. Omsa has built its name all around the world, together with its unique Italian style.

Development

 Omsa increased its diffusion in a particular way. From its origins in Italy, Omsa has gained a primary role on the main world markets, mainly in Russia. From Italy to Europe, from USA to Asia, Omsa calls to the women of the world as its new audience.

Omsa, entered the Goldenlady Company in 1992 which transformed all its production chain. By means of cutting edge technologies the Group has become one of the most dynamic organizations in the European hosiery industry. With a significant number of production plants in Italy, Europe and in particular in Eastern Europe, Omsa is a leading company in the mass retail channel, and in retail and wholesale distribution. In order to meet the requirements of the different countries and of the different distribution channels, Omsa has diversified its production and developed a wide selection of collections, from affordable high quality lines to more refined items in micro-fibre, all at prices that make them competitive. Omsa strives to take care of women in every moment of their day, thus offering classic and fashion collections, as well as articles perfect for sports.

Communication

 Omsa has been one of the first Italian companies to believe that communication is a means for success. From “Carosello” in the Sixties with the famous Kesslers’ legs to the advertising campaign “How many women in you?” In 2002/2004. Omsa knows its audience too well: between the consumer and the brand there is a feeling described by the same femininity, sincerity and freedom, authenticity and uniqueness.

Finance

Omsa is owned by the Goldenlady Group, a market leader in Italy with a share of 35% and a key player in all major European markets including France, Germany, Spain and England, through its subsidiaries and sales agencies. A key position is held in Russia and in Eastern Europe (especially Ukraine, Belarus, Poland and Slovakia) thanks to a local distribution network that has established the Group’s products as symbols of Italian elegance. Also in the US market, the Golden Lady Company has been able to achieve a dominant role.

The Group closed 2016 with a turnover of around 200 million euros with a drop from the previous year which closed at around 280 million euros.

Mame Omsa
Goldenlady Group Chairman Nerino Grassi. The company that owns Omsa.

Current Situation

The Group today boasts of 13 production sites located in Italy, United States and Serbia, with an overall production of 400 million tights per year, distributed in 70 countries worldwide. The moving of its production to especially Serbia created an unwanted controversy for the company.

Nerino Grassi is the Chairman of the Group and the headquarters are located in Castiglione delle Stiviere (Mantova), Italy.

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Chiara Carnaccini
Meet the author / Chiara Carnaccini

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